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• #CREATING A CLEAN EMAIL GROUP LISTING FULL#

If several of your emails get marked as spam, your deliverability rates will suffer. When people unsubscribe from your email list they are actively opting out of receiving your emails. In order to keep your costs down, you’ll want to remove the subscribers who are receiving your emails and never opening them.Īll of these add up to one big red flag - your email subscribers aren’t engaged (or aren’t getting your emails). Many ESPs tier their pricing by the number of emails you send. If that doesn’t work, you should consider retaining only your active subscribers.

Of course, you’ll want to attempt a reengagement campaign before removing them. If you start to see your open rate decline, take a look at your list and check for inactive subscribers.

#CREATING A CLEAN EMAIL GROUP LISTING FULL#

On the other hand, a list full of people who don’t engage, have changed their email address, or worse, never opted in will result in spam filters and bounces - both of which can hurt your deliverability. The cleaner your list is, the greater the number of subscribers who want to open it. If this happens too often, your deliverability rate can suffer. If your emails are constantly marked as spam, your ESP might flag your account for sending unwanted solicitations. Spam complaints are bad for your reputation with ESPs. It could be a good idea to review engagement and remove any subscribers who no longer seem interested before they hit the unsubscribe button. The more people on your email list, the higher the likelihood that some have lost interest in your email.